Rebranding Hay Dairies

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Project Details

360 Brand Research, Branding, Design & Integration

About Hay Dairies: Hay Dairies is the only goat farm in Singapore that produces fresh pasteurized goat milk to Singaporeans since 1988. Goat milk is safe for consumption and is recommended as a health beverage for both adults and children due to the many health benefits that come with the drink. However despite having more than 20 years of heritage, not many Singaporeans are aware of the brand and the health benefits that come with their goat milk. With limited resources, Hay Dairies needs to identify their target consumers and re-strategise their brand and market positioning to stay competitive within the beverage industry.

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